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Studies have shown that brand recognition is extremely important when it comes to consumer's decisions. People are more likely to trust your business and choose your services and products if they're already familiar with you.
Logos are a great way to build brand recognition because they're bold, simple, and can be printed on just about anything. The question is, what should you print your logo on that will get people's attention?
You want to pick something that's useful for the customer and affordable for you. Don't spend a ton of money on something the customer is going to dispose of as soon as they get home!
One thing that's always useful? Tote bags! Especially if you find the right wholesale polyester bags supplier! Read on to find out 9 easy and creative branding ideas your company can try out that use customizable tote bags.
1. Customer Appreciation Week
Whether your business is online or in stores, having a customer appreciation week is a great way to thank your customers while also distributing your brand.
Get a batch of wholesale polyester tote bags printed with a message thanking people for shopping at or using your business. Display your logo across one or both sides. If you want to go above and beyond, toss in a few other branded goodies, like pens or mousepads.
For every customer that makes a purchase during that week, give or send them your customer appreciation tote bag! It may seem like this will only allow your brand to reach existing customers. However, many of them will likely use your bag while shopping, giving others a chance to glimpse your logo and build brand recognition.
2. Holiday Parties for Employees
Of course, your employees are already familiar with your brand, but that doesn't mean they don't deserve a little appreciation!
Throw parties once or twice a year around major holidays and give your employees and their families branded tote bags with seasonal gifts in them.
Your employees will understand better than anyone the importance of branding ideas and recognition. If you give them something they can take out on the town with them that will show off their company, they will!
3. Holiday Parties for the Community
If you're ready to spread the joy and your branding to the rest of the community, host a party that everyone is invited to!
An easy and affordable way to do this is to host something like a Halloween party. Parents will be looking for places to take their kids on Halloween, and you can offer free fun that your community will appreciate. Grab some bags of candy and some branded tote bags that are either cheap poly bags or sturdy canvas tote bags and get ready for some trick or treating fun!
4. Block Parties
Block parties are a great way to engage with the other small businesses in your area while attracting potential customers.
Set up games and events or grill up some tasty treats to draw a crowd. Use branded tote bags as prizes for games or simply set up a table where people can pick them up for free! Block parties are a great way to help the small businesses in your community thrive and remind your neighbors that supporting small businesses is a great thing to do.
5. Attend Community Events with Your Branded Tote Bags
If you don't want to host the event, yourself, but still want to get your brand out there, attend other events in the community. To maximize the success of your tote bag giveaway, sign up for events where people will need a bag!
For example, find out if your community hosts regular farmers' markets and book a table there. People who are in the market for local produce probably like to be environmentally conscious, and a reusable bag to hold their veggies will be a hit! Plus, it will show that you also care about the environment, and studies have shown that people prefer to buy from companies that have open ethical views.
6. Partner With an Influencer
Is there someone in your community that has a large local following on social media? If so, reach out and ask them to partner with you by posting photos with your branded tote bags.
If you're going this route, you may want to up your design for your tote bags. Go above and beyond the logo and include an interesting phrase or an aesthetic that people will be drawn to. Ask the influencer if they will endorse your brand and make the same tote bags they've posted online available to customers if they purchase your goods or services.
7. Print a Hashtag on Your Polyester Bag
Online branding is just as important as in-person branding, and your polyester tote bags can accomplish both!
Come up with a hashtag for your business and have it printed on one side of your tote bag along with your logo. Incentivize the use of your hashtag on social media so that people will go online and use it. You could say each use of the hashtag counts as a raffle ticket and offer a prize.
Each time a customer uses your hashtag, it will create interest for all of their followers, spreading your brand farther and at no cost to you.
8. Attend Career Days
Many high schools host career days to help their students learn more about different jobs. Attend career days and hand out your branded tote bags to any student that stops at your booth.
While high schoolers might not be your target customers, their parents probably are! Every student that receives a tote bag will bring them home and their parents will become more aware of your brand.
9. Have Promotional Contests
If you don't want to give away tons of bags for free but are still in need of some branding ideas, have promotional contests. That way, you only have to give out your tote bags to a few people at a time and you can throw in some other prizes, too!
Use your social media to ask your community trivia questions. Offering a prize to a handful of winners will make more people participate, drawing more attention to your online presence. Offer prizes like gift cards or certificates to use at your business--and don't forget to put the prizes in your branded tote bags!
Up Your Branding Ideas with Polyester Tote Bags
There are tons of branding ideas out there and not all of them are affordable for small businesses. Investing in some polyester bags with your logo and other relevant information printed on them is an affordable way to spread your brand recognition.
If you are looking for wholesale polyester tote bags supplier or just to buy a few polyester shopping bags, you are able to do both right here on our website at BagzDepot.com , If you also have any questions about pricing or orders, contact us! We look forward to helping you build your brand.