As a responsible business owner, you want to ensure that the company continues to make the most of its investments. Your top priority is always going to be the business's bottom line. That's why you're interested in using promotional products to enhance your brand's marketing strategy. 

Well, the good news is that you've come to the right place by reading this article. For one thing, remember that you can optimize your business's brand awareness with promotional bags that are filled with goodies. Detailed below are the top ten promotional items you should consider putting in that bag for your business's upcoming conference or networking event. 

Consider the following statistic regarding promotional products throughout the United States. It indicates that in the year 2019 alone, the industry generated $17 billion in revenue. In other words, keep your brand relevant by investing in the following suggestions for promotional products.

what to include in promotional swag bags

1. Customized T-Shirts Always Make Great Promotional Items

The first promotional item to consider is that of a t-shirt. There are, in essence, no limits when it comes to designing a custom t-shirt to promote your business's brand. Be willing to get creative, and even silly, with a t-shirt design that people will want to wear. 

2. Feel Free to Get Creative with Branded Hats

Customized hats are another great wearable promotional item. These hats can feature your company's logo and mission statement. 

Similar to t-shirts, designing branded hats is another great chance to be witty or unique with your business's branding. Take the time to think about what kind of branding message makes sense to promote your business. The more people want to wear it, the more likely they are to promote your brand on your behalf. 

3. Everyone Needs Sunglasses

You can also invest in promotional products that are useful and convenient. Branded sunglasses are a great example of this option. 

You've seen the colorful plastic glasses that have brands or logos on the side rims. Well, your business could be featured on those sunglasses in no time.

Sunglasses are an essential promotional product to put in your business's branded bags. Consumers will sport them every chance they get on a sunny day. 

4. You Can Even Customize USB Drives

Did you know that you can pay to have your logo printed onto a USB drive? For tech-based companies, this is a creative and relevant idea to promote your business. 

5. Put Your Brand on a Bunch of Office Supplies

Speaking of useful promotional products, don't forget about office supplies! After all, even experts recognize the importance of brand awareness to attract potential consumers.

You might as well take this opportunity to offer promotional items that consumers actually need to use on a regular basis. Buy pens, pencils, and notepads that feature your business's branding strategy. One great thing about these promotional items is that they often need to be replaced, providing you another chance to increase brand awareness!

6. Appreciate the Simplicity of a Branded Coffee Mug

Many companies have chosen to use a coffee mug as their customized promotional product of choice - and for good reason. Coffee mugs are simple yet effective promotional items that are used every day and that can feature a logo. For more guidance on the importance of simplicity, check out this article about choosing promotional items

7. Coasters Can Be a Useful Promotional Gift

Along with that coffee mug, why don't you customize some coasters, too? Branded coasters are not as common as other promotional items. That makes them perfect if you're looking for something unique and useful in your promotional bags. 

8. Invest in Branded Umbrellas for Rainy Days

As mentioned above, sunglasses can be great promotional items for those sunny days. What about rainy days, though?

Well, consider offering branded umbrellas that consumers can make the most of when it rains. Consumers will be grateful they had your promotional item on hand if it can keep their hair dry on a rainy day. 

9. Water Bottles Are Sustainable Promotional Items

Perhaps you're seeking promotional items that are eco-friendly and successful at increasing your brand's awareness. In that case, you should consider investing in customized water bottles. 

When consumers use refillable water bottles, the environment appreciates it. These sustainable promotional products, in the long run, cut down on the world's use of plastic. Branded water bottles are the perfect promotional items that show consumers you care about both them and the world around us. 

10. Smartphone Cases or Pockets

The last promotional item to think about using in your branded bags is for your digital device. Welcome to the modern Digital Era, in which technology and the Internet reign supreme. Businesses of all kinds have learned to take advantage of this ever-expanding digital connectivity. 

For one thing, we're all glued to our smartphones on a regular basis. That's why you should consider branding smartphone cases or attachable pockets for those cases. That way, every time a consumer uses his or her phone, they'll be reminded of your business and its branding strategy. 

what to include in promotional swag bags

Invest in the Ideal Promotional Bags for Your Business Today

At this point in the article, you have a thorough understanding of the day's top items to include in a brand's promotional bags. There's no need to cut corners when it comes to spreading brand awareness for your business. That's why you'll take the above suggestions seriously. 

Of course, there are a lot of ins and outs to navigate when it comes to designing the ideal promotional bag for your business. It can be in your best interest to work with professionals on the matter. 

In fact, that's where we can come into play. We strive to help brands like yours reach the widest consumer audience possible with tailored promotional bags. 

For that reason, we encourage you to browse through the rest of our website today. On our blog, you'll find the latest and greatest trends in the world of promotional products. To start, check out more details about our custom printed bags you can use to promote your business's brand in a sophisticated manner.