How to Upsell Custom Tote Bags Without Being Pushy: A Guide for Retailers & Event Planners

If you're already offering custom tote bags to your customers or event attendees, you’re halfway to a successful upsell opportunity. Why? Because tote bags are more than a giveaway — they're a blank canvas for creativity, brand awareness, and added value.

In this guide, we’ll show you how to upsell tote bags without being pushy, using helpful, honest strategies that improve the customer experience and boost your bottom line.

1. Offer Premium Upgrades (and Explain Why)

Instead of offering just one basic bag, present simple upgrade options like:

Standard cotton → upgrade to heavy-duty canvas
Blank bags → offer custom screen printing
No gusset → add bottom gussets for volume

Tip: "Want a tote that holds its shape better? Upgrade to 12oz canvas for just $1.50 more!"

2. Use Real-World Use Cases

Tie upsells to the customer’s purpose. For example:

Hosting a fundraiser? → Add QR codes or donor branding
Running a wellness retreat? → Offer a bag with interior pockets
Corporate swag? → Add a zipper closure and premium handles

Feature testimonials or real customer photos to make these use cases relatable.

3. Create Bundle Options or Tiered Discounts

Bundles and volume-based pricing make upselling feel like a smart deal:

Buy 100 bags → get 10 free with custom logo
Upgrade for $2 → get double-sided print
Bundle with drawstring bags or pouches → save 15%

Pro Tip: Add a cart reminder like “Customers who upgraded to dual print sides saw 3x brand exposure!”

4. Use Checkout Prompts to Educate

Add short tips at checkout to guide better decisions:

“Want your logo to last longer? Upgrade to screen printing — more durable for repeat use.”

5. Upsell After Purchase Too

Follow up with helpful suggestions:

Send reorder prompts with additional options
Offer reorder discounts for premium upgrades
Cross-sell: Recommend drawstring bags, fanny packs, or event lanyards

Top Tote Bags That Sell Themselves

Bag Type	Suggested Upsell	Why It Works
Canvas Tote	Custom screen printing	Great for branding & resale
Zipper Tote	Multi-color imprinting	Higher perceived value
Jute Tote	Laminated interior	Stylish and durable
Trade Show Bag	Match with lanyards	Full event kit appeal

Conclusion

Upselling isn’t about selling more — it’s about helping customers find what best fits their needs. When done with honesty and helpful intent, it builds trust and drives sales.

Ready to Design a Better Tote Bag Experience?

Get a custom quote today or explore our Custom Bags Collection for ideas.

Need help? Our friendly team is here to guide you through the best options for your brand, event, or business.

Jul 29, 2025 BagzDepot

#Custom Tote Bags

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Promotional Bags Tips & Resources

How to Upsell Custom Tote Bags Without Being Pushy: A Guide for Retailers & Event Planners