Whether we realize it or not, design can have a major impact on our daily lives. Through advertising, marketing, and promotion, the way we perceive the world around us is often influenced by design.

When creating your own custom designs, are you aware of the power you hold? Through color theory and print design, you can invoke emotions, convey messages, and inspire change. 

This article will help you create custom bags with effective designs that work for your next promotional campaign. 

Color Theory Basics

If you want to create appealing custom promotional bags, it's important to understand basic color theory and design.

When creating anything, whether it be advertisements, art pieces, or bags, every design must hold meaning. As you plan what to incorporate into your bag design, be mindful of the colors you choose. Each color should match your brand, campaign, or purpose. 

Before deciding on your color scheme, take a look at the color theory wheel. Based on the primary colors red, yellow, and blue, the color wheel presents secondary and tertiary colors as well. 

Created by mixing primary colors, the secondary colors are green, orange, and purple. Created by mixing primary and secondary colors, the tertiary colors are yellow-orange, red-orange, red-purple, blue-green, and yellow-green. 

Your color scheme should follow the rules on the color wheel. This may mean combining opposite colors or colors that fall next to each other. No matter the color scheme you choose, it should convey harmony and unity in your design. 

How Color Invokes Emotion

Before designing your custom bag, ask yourself what emotion you're looking to portray. Some psychological effects of color are feelings of comfort, excitement, love, or anger. Here are some examples of universal reaction to the primary colors. 

Red often promotes the strongest emotion of any color. As red is the warmest color, it is often linked to passion, love, power, and anger. 

Yellow is another powerful color, as it is intense and vibrant. Yellow is attention-grabbing, energetic, and warm. Keep in mind that yellow is also often seen as difficult to read. 

Finally, blue is a cool, sincere, serene color. Blue is also often seen as calming and is often used in popular mobile app designs like Twitter and Facebook. While blue is a peaceful color, it can also invoke feelings of sadness or aloofness.  

When designing a logo, advertisement, or a custom bag, be sure to research the psychology behind your colors. Whether they notice it or not, color alone can either drive people away or draw them in.

Other Print Design Tips

When creating a package design or custom product, it's important to remember these simple tips for a beautiful, effective style:

  • Give your subjects room to shine (Don't overcrowd your design space as this is difficult to read and unappealing)
  • Use a simple color scheme (Limit your design to a few impactful colors)
  • Understand that colors may look different on-screen and in-person (Some shades of yellows, green, and red may be difficult to see in print)
  • Keep it simple (When in doubt, less is more)

Create Impactful Designs Today

Now that you know the basics of color theory and print design, your stunning custom bags are right around the corner. 

For high-quality promotional products, register with BagzDepot today.