Promotional Products Stick Around
- 80% of consumers in the U.S have one to ten promotional products
- 60% of those consumers keep promotional products with them for up to two years
- 31% owns at least one promotional bag
- 63% give away promotional products to others when they don’t need them anymore
- 91% of consumers say they have at least one promotional product in their kitchen at all times
- Another 74% say that there’s at least one promotional product in their workspace
Why Your Company Should Invest in Promotional Bags
Promotional Products Stick Around
- 80% of consumers in the U.S have one to ten promotional products
- 60% of those consumers keep promotional products with them for up to two years
- 31% owns at least one promotional bag
- 63% give away promotional products to others when they don’t need them anymore
- 91% of consumers say they have at least one promotional product in their kitchen at all times
- Another 74% say that there’s at least one promotional product in their workspace
Customers Remember You From Your Promotional Products
- Promotional products were ranked highest by consumers as the most effective advertising vehicle
- 5 out of 10 consumers said they come in contact with promotional products for most of the day if not all of it
- Almost 9 out of 10 consumers remember the branding they see on promotional products
- 8 out of 10 felt more positive towards a brand when they received a promotional product like a bag
- 83% of consumers are more likely to do business with the brand if they own promotional products from it
Offering Promotional Products Makes Customers Happy
- 83% of consumers like receiving promotional products like bags with an advertising message on it
- Promotional products can lead to 500% more referrals from satisfied customers
- 48% of consumers say they would like to receive more promotional products
- 69% of consumers would pick up promotional products on their own if it’s useful or functional in some way
Promotional Bags Are Effective at Building Brand Awareness
- Promotional bags are among the cheapest promotional items to produce
- Bags are the most popular promotional items distributed because they offer around 6,000 impressions every time a recipient uses it in public
- Consumers keep promotional products like bags because they’re functional
- 77% of consumers say the primary reason to keep a promotional product, even if they don’t support the brand, is because it’s useful in some way
Sources
https://brandongaille.com/36-promotional-products-industry-statistics-trends-analysis/