No matter the size of your company, the key to growth is promoting your products and services.
While there are many ways for advertising and business promotion, one of the most influential and cost-effective is promotional merchandise.
If you are considering new marketing strategies for your organization, this article will give you five ideas to increase awareness and customer loyalty with branded products.
1. Tote Bags Carry the Day
At trade shows, business meetings, and other sales-related events, vendors and exhibitors give away a lot of materials and samples. It can be cumbersome for attendees to carry all of these items during the day. A tote bag is a welcome gift for people who are burdened with more than they can carry.
Totes are a great way to get other people to advertise for you. As they carry your branded tote around the meeting center or around town, your business name is visible to everyone else.
Here's a pro tip: offer an oversized tote bag so people will place everything, including smaller tote bags into yours.
2. The Pen Is Still Mighty
One of the least expensive promotional items is also still one of the most effective. Pens of all styles and sizes can be imprinted on the barrel with your logo, website, and contact information. People appreciate having a pen to use during sales meetings and special events.
A recent study showed people keep and use items like pens for up to eight months. That's a very long time for your name to be in front of a potential customer.
3. Personal Tech Accessories
As more people rely on personal technology for all aspects of their life, it's advisable to find ways to promote your business using tech everyone can use. Bluetooth speakers, smartphone cases and chargers, flash drives, and mouse pads can all be customized with your brand.
4. Apparel for Business Promotion
Choosing apparel to promote your business can be useful in two ways. Use shirts, hats, and other branded clothing to outfit your team to create a positive image for your business. Provide apparel to customers and prospective customers to encourage them to use your products and services.
Whether you are giving away shirts to your sales staff or your customers, they will wear them out in public. This is free advertising for you and your business for months and years to come.
5. Drinkware
Stainless steel coffee mugs, insulated tumblers, and even simple plastic stadium cups are mainstays of promotional merchandise. People use branded drinkware longer than most other branded products. Invest in high-quality mugs and tumblers for your key customers and keep plastic cups on hand for special events or celebrations.
Put Your Name on It
Business merchandise is a simple, cost-effective, and important component of marketing for businesses. From basic writing instruments to personal technology, you can brand a wide range of business promotion products. These items make great gifts for employees and customers, and they can help you promote your company for a long time.
If you want to know more about how to promote your company with branded merchandise, contact us. We have tote bags and all kinds of promotional products to help you grow your business.