Your logo is the face of your brand. Over time, a well-designed logo will be something that your audience will remember. A lot goes into the logo design process, from ideation to creation.
However, the process does not stop there.
While you'll be using your logo in many areas of your digital marketing initiatives, you'll also need to use it in print. You can't simply slap the logo onto a print product and expect great results. There's a process for creating an effective printed logo.
Let's look into some of the most important considerations to make when taking your logo to print.
1. Carefully Consider the Location of Your Logo
Depending on what you're putting the logo on, you'll have to take careful consideration of where to place it. This will vary depending on the size of the object you're placing it on.
For example, if your printed logo is going to be used on a trade show booth, placing it at eye level will help viewers identify your company more easily.
The least desirable location to place a logo, regardless of what you're printing it on, is the bottom.
2. Remember the Object You're Designing for
When creating your logo, it's important to remember that it will be used on a physical object. When designing on a screen it will always appear to be flat, but on a product, this is not often the case.
If your logo is going to be used in a brochure, you'll need to consider that the fold of the page could alter the look of the logo. When designing your product and inserting your logo, consider how your target audience will use it and design in a way that the logo won't be affected.
3. Don't Overdo Your Color Scheme
Less is more when it comes to showcasing your logo. Keep in mind that you won't want to create a new logo every time you need it printed on a product.
Using a color scheme that will look good with various background colors will save you time and make the process easier on your design team.
If you must use vibrant colors, using a semi-transparent logo will help it blend in better with the product it's printed on.
4. Font Size Matters
A logo that is on a computer screen will have finer detail than can be achieved on a printed product or a product like a tote bag.
Pay careful attention to the font size of your tagline, and ensure that it's large enough that the letters won't be distorted. Or better yet, let your logo speak for itself and ditch the tagline.
5. Size Your Logo for Print
Print and digital logos will require different sizing. Digital printing works in pixels, whereas printers work in Dots Per Inch (DPI).
When you have your logo ready to go to the printers, you'll need to make sure the size of your logo is the correct size for print. The necessary size will change depending on what you're printing.
You'll also need to consider how closely the item will be viewed. Large items like billboards may require a 100 DPI, but brochures are typically printed at 300 DPI.
Ensure you have a high-resolution logo so the image does not get distorted on the product.
Ensure Your Printed Logo Looks Good on Everything
A printed logo is an art form. Now that you know how to ensure your printed logo looks great on your product, it's time to get started.
Are you ready to put your logo on display? Learn more about our promotional products today.