5 IMPORTANT DESIGN AND PRODUCTION CONSIDERATIONS FOR A PRINTED LOGO
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Your logo is more than just a graphic—it's the face of your brand. A professionally designed logo builds recognition and trust over time, making it a vital asset for both digital and print marketing.
While digital platforms often get most of the focus, it's equally important to ensure your logo is print-ready. Whether it’s for business cards, brochures, packaging, or promotional merchandise, printing a logo requires more than simply placing it on a surface.
To maintain the visual integrity and professionalism of your brand, your logo must be optimized for print. This includes considering file formats, resolution, color profiles, scalability, and print materials.
In this guide, we’ll cover the most important factors to consider when preparing your logo for print. Learn how to achieve high-quality results that make a lasting impression on your audience—both online and offline.
1. Carefully Consider the Location of Your Logo
Depending on what you're putting the logo on, you'll have to take careful consideration of where to place it. This will vary depending on the size of the object you're placing it on.
For example, if your printed logo is going to be used on a trade show booth, placing it at eye level will help viewers identify your company more easily.
The least desirable location to place a logo, regardless of what you're printing it on, is the bottom.
2. Remember the Object You're Designing for
When designing a logo, remember it will be applied to physical products, not just digital screens. A logo may appear flat on a screen, but on brochures, packaging, or merchandise, surface texture and folds can distort its appearance. For instance, a brochure fold can interfere with the logo's visibility and impact.
Always consider how your target audience will interact with the product and ensure the logo placement maintains its integrity across all formats. Thoughtful logo design and placement enhance brand consistency and visual appeal across digital and physical mediums.
3. Don't Overdo Your Color Scheme
Less is more when it comes to showcasing your logo. Keep in mind that you won't want to create a new logo every time you need it printed on a product.
Using a color scheme that will look good with various background colors will save you time and make the process easier on your design team.
If you must use vibrant colors, using a semi-transparent logo will help it blend in better with the product it's printed on.
4. Font Size Matters
A logo that is on a computer screen will have finer detail than can be achieved on a printed product or a product like a tote bag.
Pay careful attention to the font size of your tagline, and ensure that it's large enough that the letters won't be distorted. Or better yet, let your logo speak for itself and ditch the tagline.
5. Size Your Logo for Print
Print and digital logos will require different sizing. Digital printing works in pixels, whereas printers work in Dots Per Inch (DPI).
When you have your logo ready to go to the printers, you'll need to make sure the size of your logo is the correct size for print. The necessary size will change depending on what you're printing.
You'll also need to consider how closely the item will be viewed. Large items like billboards may require a 100 DPI, but brochures are typically printed at 300 DPI.
Ensure you have a high-resolution logo so the image does not get distorted on the product.
Ensure Your Printed Logo Looks Good on Everything
A printed logo is an art form. Now that you know how to ensure your printed logo looks great on your product, it's time to get started.
Are you ready to put your logo on display? Learn more about our promotional products today.
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