Every month, more than 543,000 businesses open in the U.S. That adds up to millions of new businesses each year.
While that might seem like a lot of new beginnings, each month actually sees more business closures than start ups. The real challenge isn't opening a business, it's keeping it open.
How can an ambitious entrepreneur grow a successful business?
A great place to start is to give away free promotional items. Read on to learn how branded tote bags can improve your business.
Marketing Tote Bags Promote Awareness of Your Brand
In order to grow your business, you need to get more customers. After all, it doesn't matter how fantastic your business is if people have never heard of you.
A low-cost way to promote your brand is to give out branded tote bags. If a customer uses the bag in their daily life, your branded bag is basically a walking billboard.
Suppose one of your customers used the bag for grocery shopping and then on a trip to the library. Between those two locations, any number of people could've seen your logo. And all for the cost of one tote bag.
Encourages Customer Loyalty
When consumers get something for free (like a food sample or a bag), the human instinct of reciprocity kicks in. We feel a need to return the favor.
As a business owner, this instinct can help you gain loyal customers. Customer loyalty is key to a successful business.
If you give out free branded canvas bags, a customer might be more willing to return to your business than they would've without the freebie. They'll feel a desire to do something for you in return.
Helps Customers Endorse Your Brand
Today, many people check out a business's website and read Yelp reviews before making a decision. They don't want to blindly take the plunge — they want to hear about someone else's experience first.
Custom advertising bags can function as an in-person Yelp review. Once you see someone in public carrying a tote that advertises a brand, you'll be more likely to give it a try since someone has vouched for it.
The more endorsements you can get, the easier it will be to get new customers and grow your business.
Shows That You're an Eco-Focused Brand
Since branded canvas bags are reusable, they are more eco-friendly than plastic packaging. This helps your brand and your customers do their part in helping the environment.
Plus, it can even help your bottom line. Brands that offer environmentally-friendly items make more money. In fact, between 2013 and 2018, sustainable consumer packaged goods saw a 50% growth.
Your customers will admire the initiative behind your green effort. They might be more likely to return if they know that your business is making an effort to be more eco-conscious.
Order Your Branded Tote Bags Today
Branded tote bags can play a big part in growing your business. Your customers will appreciate the gesture, plus it gives your business some free advertising. You'll also be doing your part to help the environment.
Checkout our easy to follow infographic: