Trade shows, conferences and other events represent a great opportunity for your business or organization. One reason to be optimistic is that approximately 70 percent of the people in attendance will represent potential new customers for you. While attracting people to these types of events can sometimes be a challenge, there are actionable steps available to you that will help you realize the turnout you desire.
You can ensure interaction with a lot of attendees at a trade show or conference by simply presenting yourself in a manner that is inviting. Set up chairs around your booth. There are seldom places to sit at trade shows, and attendees will often take a moment to have a seat. You can break the ice with a simple hello once the attendee is seated at your booth.
It can also be a good idea for you and the staff at your booth to wear name tags so that attendees who wish to initiate a conversation can call you by name. Your name tags can be constructed of many different materials depending on the look you want your team members to present.
Use Promotional Materials
The materials available for promotional giveaways are only limited by your imagination. Common items include stickers, pens, business cards, coupons and canvas tote bags. The only requirement for your promotional materials is that they provide enough novelty to catch the attention of the attendee while providing him or her with all the information he or she needs to interact with you at a later date.
One insider tip regarding giving away tote bags is to try and have the largest one at the event. Attendees will receive lots of gifts. They will also obtain tote bags from other exhibitors. It is common practice for attendees to place the things they accumulate inside the largest bag they have.
If you arrive at your event an hour or so before it starts, you are likely to see other exhibitors decorating their booths. Your job is to come up with ideas that are bigger, better and capable of garnering more attention than your competitors.
One idea is to create a booth display that is taller than the others so that everyone at the event can see it at all times. If you want to go all out with creativity, you can draw eyes to your booth with items like custom-wrapped cars or motorcycles.
Trade shows and conferences are excellent opportunities to stake your claim for new business customers or supporters for your cause. These three tips will help you stand out from the crowd and gain the attention you need to make your event appearance a success.
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