In your quest to spread the word about your company, how many stickers, buttons or pens have you purchased?
The number is likely uncountable. Yet, for all of your good intentions, those trinkets likely didn't make it too far before finding their forever home at the bottom of a wastebasket.
The solution? Invest in promotional products that are useful, practical and stand the test of time. Today, we're sharing nine reasons why canvas tote bags are the ideal way to go.
Ready to learn more? Let's dive in!
1. They're Multi-Purpose
A canvas tote isn't only practical when you're heading to the supermarket. They can also carry school supplies, library books, children's toys or a shopping haul.
In other words, they'll see plenty of use and rotation. They also make excellent gift bags!
When you pass these out at your next trade show, recipients will appreciate the chance to throw in their various souvenirs to keep their hands free. They might trash most of those goodies at the end of the day, but they'll hold onto your gift.
When you give one to a prospect or customer, you can rest assured that you aren't sticking them with an impractical knick-knack that they'll leave in their desk drawer for a few days and eventually toss. As they reach for it on a near-daily basis, they'll see your logo or slogan and remember your message.
This makes them perfect for any type of customer, from the on-the-fence prospect to the million-dollar client. They work well for any target audience or demographic, which means you don't have to worry about paying for different types of promotions to accommodate various market sectors.
2. They're Washable
Any item that's washable is bound to have a longer lifespan than one that's so precious you can't get it dirty. Unlike some more finicky materials, plain canvas bags don't require any special care or come with intricate cleaning instructions.
Recipients can simply toss their bag into their washing machine with the rest of their laundry, assured that it will clean up beautifully. This is an especially important feature if your clients intend to use the bags at the grocery store. Any leaks or spills they encounter won't stick around for long!
While this is the case for most bags, ones that are embellished at all will require a little more care. Still, the process is simple and straightforward.
To make sure they look as good on Day 100 as Day 1, encourage your clients to follow washing instructions and pay attention to the temperature of their water. If their bags include appliques, beads or other embellishments, you'll want to make sure they follow these instructions carefully. In most cases, they'll need to turn them inside out to protect valuable outsides.
3. They're Sturdy and Durable
Canvas totes have an incredible strength-to-weight ratio. Though they're lightweight and easy to transport, they're also able to stand up against even the heaviest loads.
The manufacturing technique behind its durability is known as plain weave.
This type of textile weave creates an excellent, strong cotton fabric that looks and feels soft, but is as strong and durable as much tougher materials. You can use a canvas tote for years without worrying about holes, tears or rips.
Of course, they aren't completely indestructible. If they use them often, your clients might notice that over the years, the bags will start to show signs of fatigue. While you'd toss a plastic bag that's worn out, you don't have to throw these away quite yet.
Instead, why not repurpose them into something else? Remind your clients that they can breathe new life into their old bags in a few fun ways, including:
- Cutting the handles and adding a drawstring to create a pouch
- Cutting the handles and adding loop-and-button hooks to create a pillowcase
- Cutting the tote into two halves, adding string to one half for kitchen apron
4. They Take Ink Well
The simple fact is that some materials don't accommodate ink transfers that well. If you've ever tried to imprint your logo on a textile that isn't up to the task, you know that the job can be messy, expensive and inefficient.
On the other hand, canvas is very receptive to ink transfers. When you imprint your image or wording, the color enters the fabric easily and sets without bleeding. Once it's set, you can wash it, rub it, or leave it in the sun and the colors still won't fade.
If you choose to iron your canvas bag (which you can do!), be sure to skip any parts with ink, as the heat from the iron can cause damage to it.
5. They're Bigger
In addition to being stronger and more versatile, canvas totes also come in larger, roomier sizes. The same one that holds your paperbacks can also accommodate your laptop, camera accessories, and other personal items.
This feature adds to their practicality. They'll be your clients' go-to satchel when they're running around town, packing for an overnight trip, or heading out for a day in the park.
6. They're Eco-Friendly
Perhaps one of the greatest benefits of canvas bags is their eco-friendliness! As mentioned, these bags are made of cotton, which is a natural resource. When you rely on these totes over plastic or paper bags at the store, you're doing your part to help reduce your carbon footprint and save the environment.
It's a small change but one that can add up fast to make a major difference. Research shows that Americans throw away around 100 billion polyethylene plastic bags per year, recycling a mere 1% of them. In fact, the average family accumulates 60 of them after four trips to the supermarket!
You can help your clients make a positive step in the right direction when you give the gift of a canvas bag!
7. They're Customizable
Do you want bags that have a longer handle than most? What about bottom gussets, a front pocket or unique stripes? These days, you aren't limited to plain designs that lack personality.
Take a look at the many options available in our online store. From colored handles to extra-large sizes, there are plenty of custom touches to add.
You can even select different variations on the canvas material. We also offer burlap, denim, polyester canvas and poly-canvas options that are as durable, sturdy and long-lasting as our classic models.
8. They're Affordable
When you consider the excellent ROI that canvas tote bags offer, it's easy to see that they're a smart, affordable investment. As the fabric is inexpensive to produce, advertisers and marketers get to reap the benefits on the front end.
Though they look high-end and will stand the test of time, you'll be surprised when you see the price tag on our bags. Most are available for a few dollars each, making them a wise purchase for anyone looking to stand out on a dime.
If you're willing to shell out hundreds of dollars on notepads or pencil sets, why not put your money toward something that will last for years and take your marketing further?
9. They're a Blank Slate
Do you have an extra-large logo? What about a lengthy tagline? You don't have to worry about squeezing all of your message onto a tiny pen or pack of matches.
When you do so, you risk cutting out some of the most important parts!
With a canvas tote, you have plenty of room to showcase what makes your brand unique. Whether you use all of the space or a portion of it, you don't have to stress about making sure your images and text make it through.
Find Customizable Tote Bags for Your Business
As you plan your marketing budget, pay close attention to the funds you allocate for promotions. These dollars can easily go out the window if you're focusing your efforts on disposable goods that won't last longer than a conference call.
When you want to get your branding message across in a clear and convenient way, canvas tote bags more than deliver.
Are you interested in handing some out at your next event? Want to have a collection on hand for client meetings and company shows? Either way, we'd love to help.
Feel free to browse the rest of our website to see all of the designs we offer. You can place an order online, or contact us for more information. If you're looking for effective advertising, you've got it in the bag!