In order for company growth and success to occur, it is essential to invest in your company’s future. But what exactly does investing entail?
Advertising is a critical component of any successful business investment strategy. Effective advertising attracts a large scale audience of current and potential customers, creating a valuable link between the business and the consumer.
There are many ways to advertise, from a simple ad on a wall to ads in newspapers, magazines, television, radio, the Internet, and other mass media. While digital marketing is quickly growing as the most common advertising source, it is important to not forget the classic advertising techniques. Promotional merchandise, in particular, is a cost effective advertising method. In this article, we will cover the importance of advertising (particularly promotional merchandise) and the impact it can have on your company’s growth and success.
Increase your revenue.
The purpose of advertising is to generate revenue for a company, and promotional products are specifically designed for this purpose. Promotional items create a positive association to the company name, which in turn can help generate sales relatively quickly. Investing in promotional products gives your company an edge over the competition, by providing customers with useful products that act as a constant reminder of your brand.
Show your loyal customers some appreciation by gifting them promotional merchandise. This creates an even more loyal market, as customers who receive promotional gifts are more likely to become recurring customers. As for future customers, they are more likely to do business or buy products after receiving a promotional gift. This merchandise holds the attention of the customer, and is often well received since it provides them with additional value.
Leave a permanent impact.
While billboards, television, radio, and print media offer temporary advertising outlets, merchandise lasts a lifetime. Eventually the airtime runs out and the billboard gets taken down. However, promotional items such as key chains, shirts, pencils, and notebooks serve a purpose for a longer amount of time, thus leaving a lasting impact on your customers.
Reach a large audience.
As the business landscape gets more and more competitive, it is important for companies to stay on the radar. There are few better ways to attract customers than with free, useful merchandise. Promotional merchandise attracts the gaze of others and can help you reach a large demographic with a smaller budget.
Provide visual recognition.
Many people respond to imagery, which is something to keep in mind when developing an advertising campaign. Studies show that 71% of people remember the names of companies that give them promotional products. So by offering these items, your company leaves a favorable and memorable impression.
Achieve higher referral rates.
There is power in giving customers a positive experience. The connections and positive memories that are formed from these experiences are often shared with others. That is why people who receive corporate gifts or promotional products tend to share their experience with friends and family, allowing your company to reach more people.
Target more locations.
One of the biggest advantages of promotional merchandise is its ability to not only reach the targeted audience, but others as well. Thanks to their mobility, these products are not restricted to a specific location, which opens the door to a whole new customer demographic.
Obtain more exposure.
The success of a brand relies heavily on its repeated exposure on different channels. A promotional item has the ability to display a brand’s name/logo every day, every hour, and even every minute, giving the company optimal exposure.
Looking for the right promotional merchandise? Try our tote bags! Choose from cotton tote bags, canvas tote bags, wholesale beach tote bags and more. Opt for our custom screen printing services to make these tote bags an effective promotional tool.
Ready for your business to take the next step? Start customizing today!
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